As per reports in January 2022, there were 4.55 Billion active social media users globally. This put social media users making up 57% of the world population. It is predictable that social media is likely only to flourish further in future.
As consumers spend more time on social media, the platforms also become the go-to source for product and brand information. With more than 60 million Facebook pages, brands are reaching millions on the social media platform. One-fifth of the world’s population makes online purchases and pays their bills online. Interestingly, because the highest percentage of users — ages 18 to 34 years old — has the most buying power, they’re likely to make a purchase with the influence of social media.

Today, social interactions have burgeoned and the mammoth value of e-businesses is created by what the world is discussing and viewing on the internet. Views, comments and off-the-cuff remarks by people are digital footprints on the internet and can be traced back to the originators. This may have a reputational impact on the individual or his/her organisation and its brand value.

NSS works with tools and algorithms which, scan and crawl such social media platforms, the web and the dark web for related or linked data, and then compare the fingerprints of the uncovered data with that of our clients.